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We know what you’re thinking: August 1 and still no new Frank Ocean album. We’ve speculated about the reason for the delay in depth, but now, according to the New York Times, the release of Boys Don’t Cry is imminent. Presumed to be in hiding in the studio for the past year, he seemed to appear out of nowhere via an unexpected video on his website Monday. For hours, music’s Bigfoot was filmed in an empty room housing nothing but workbenches and a Tom Sachs installation — he’s working on something, we just don’t know what — one day after the album’s presumed due date. As per NYT, we’ll soon find out:
Mr. Ocean, the innovative and enigmatic R&B singer, is set to release his next album, Boys Don’t Cry, on Friday through an exclusive deal with Apple Music, according to a person with knowledge of the release plans. The release is also expected to include a major video and a printed publication called Boys Don’t Cry that will be distributed at Apple stores.
Mr. Ocean’s album is expected to remain exclusive to Apple for only two weeks before becoming more widely available, according to that person, who was not authorized to discuss the release plans and therefore spoke on condition of anonymity.
And the wait until Friday, August 5, continues.
For Frank Ocean fans, the long wait looks as though it is finally over. The R&B singer, who hasn’t released an album since 2012’s Channel Orange, is said to be debuting his next record exclusively on Friday through an exclusive deal with Apple Music, according to a source who spoke with the New York Times.
The anticipated release is also expected to include “a major video and printed publication” called Boys Don’t Cry (the rumored title of the album), which will be distributed at Apple stores. Ocean had previously hinted that he had edited a magazine to be released with the record; an image on his website shows the singer with a pile of publications with that title.
Ocean’s partnership with Apple doesn’t come as a huge surprise: early on Monday, the artist launched an ongoing live stream, likely as a method of previewing snippets from new songs, with the Apple Music logo appearing in the right-hand corner of the frame. The stream saw Ocean moving pieces of wood around a studio, accompanied by ambient sounds and mournful strings. The studio also contained a sculpture by the artist Tom Sachs.
Frank Ocean launches live stream ahead of possible new music
Should Apple indeed release the album, this would mark a major victory for the tech giant, which recently rolled out Drake’s latest album, Views, exclusively on its platform. Over the first five days on sale, Drake sold more than 1m albums through iTunes, while Apple Music users streamed the album more than 250m times, according the Wall Street Journal. Drake is rumored to have signed up for the deal with Apple last year for $19m.
Whereas Views was only available exclusively for one week, Ocean’s new album is expected to remain only on Apple for two weeks before being released everywhere.
Boys Don't Cry Movie
Ocean first hinted that he was working on new material in 2013, when he said he was working with Tyler the Creator, Pharrell Williams and Danger Mouse on a new concept album. He has cited the Beatles, the Beach Boys, Tame Impala and King Krule as influences.
Boys Don't Cry Soundtrack
Ocean most recently lent his vocals to Kanye West’s album The Life of Pablo, and served as a cowriter on James Blake’s latest record. His most recent public statement, on his Tumblr, was prompted by the Orlando massacre, on which he wrote: “Many hate us and wish we didn’t exist. Many are annoyed by our wanting to be married like everyone else or use the correct restroom like everyone else.”